Check the path
We review the agreed pages and separate a visible problem from a hypothesis. Tests that contact your team require your approval.
MOM · Makers of Meaning
Websites, brand identity and AI automation for small businesses.
Tell us what's slowing you down.
We build the system that fixes it.
MOM assistant
Illustrative demo. Capabilities, integrations and limits are defined and tested for each project.
Watch it work
21:47
A customer calls after hours and nobody picks up. Here is what happens next when MOM is running your front desk. Pick a business:
- 1Missed call caught
- 2Text reply in seconds, in your voice
- 3Need and urgency qualified
- 4Appointment booked on your calendar
Demo conversation. Your assistant is set up with your own services, prices and tone, and you approve it before it goes live.
Run your numbers
How much are missed calls costing you?
Explore a possible scenario using your own assumptions. An unanswered inquiry does not necessarily mean a lost customer.
MAKERS OF
MMap the customer journey
EEvidence before assumptions
AAccountable next steps
NNeeds understood
IIn your brand's voice
NNamed owner for each next step
GGoals measured with real data
Our name guides our work
Everything your brand says, shows and sends. Made to mean something.
Seven letters guide how we work: understand the need, agree on the scope, test the path and review the result.
Why not just use an AI builder?
AI tools build websites.
We build what happens after someone lands on one.
A page is one part of the journey. MOM helps define the audience, message and next step, then implements and tests the agreed workflow.
A do-it-yourself AI builder
- You write every prompt and make every decision
- Delivers a page, then you're on your own
- No strategy behind the words
- No one accountable for results
MOM
- We diagnose the bottleneck before we build anything
- Site, lead qualification, customer replies and content as one system
- Everything written and checked in your brand's voice
- Agreed response targets, tested delivery and reporting on the channels included in your scope
Speed without judgment creates more noise. Craft without systems creates bottlenecks.
MOM connects the two: AI handles repetition and scale; experienced people protect strategy, taste and the human read.
MAKERSOF MEANING
See the system think
From scattered signals to meaningful action.
INCOMING SIGNALNew inquiry
A prospect arrives with interest, but no context or qualification.
PURPOSE CORE
Meaning guides every decision.
01
02
03
Qualified by fit and intent
Answered in the brand's voice
Routed to the right next step
Choose a signal. MOM interprets the need, activates the right layers and turns it into action.
Website fixes & inquiry flow
Your website is live.
Can customers reach you?
Fix a specific problem on your existing website: a broken form, the wrong contact link or a confusing quote request. We agree on the scope, make the correction and test the path with your team.
Fix what is needed
Forms, contact links and quote-request steps, within an agreed scope. Your existing brand stays intact.
Verify the handoff
We test submission, receipt, confirmation and duplicate prevention with an identified test. Ongoing follow-up is optional.
Scope, price and timing are confirmed after access and requirements are reviewed. Third-party costs are disclosed before approval. No sales guarantee.
What MOM does
One team for everything your brand puts into the world.
Hire us for one piece or the whole system. Every service is built on the same brand direction, so nothing sounds like it came from a different company.
Brand identity & strategy
Logo, visual identity, brand voice and positioning. The foundation every other piece is built on.
Social media & content
Posts, carousels, Reels and content calendars for Instagram, LinkedIn and Facebook, written in your voice.
Campaigns & paid ads
Meta and Google campaigns, launch pushes and seasonal promotions, with creative that is tested and measured.
AI automation
Lead qualification, instant replies on WhatsApp, text and web chat, and routing to the right person on your team.
Video, motion & print
Short-form video, motion graphics, flyers, postcards, direct mail and presentation decks.
Websites & landing pages
Fast, custom sites built to convert, with calculators, booking and forms connected to your automations.
Connected services
Clear prices. Fast delivery. No surprises.
Start with the one piece you need most, or let us run the whole system. Every package is written and checked by people, in your brand's voice.
Instant Reply
Starting at$1,500+ $397/mo
Automated first replies and qualifying questions on the channels agreed in your proposal. Response targets, coverage, platform requirements and reporting are confirmed after testing.
- Text + web chat replies
- Qualifying questions
- Alerts to your phone
Timing subject to scope and access review
Get started →AI Voice Receptionist
Starting at$2,500+ $597/mo
A phone assistant configured around your approved services and call flow. Hours, booking rules and human escalation are defined and tested before launch.
- Answers in your business voice
- Books into your calendar
- Hands off to a person when needed
Timing subject to scope and access review
Get started →Website Sprint
Starting at$1,200one time
A compact, custom one-page site to present your business and generate inquiries. The starting price covers the scope below.
- One page, up to 6 sections
- Mobile-friendly design, contact button and FAQ
- One simple calculator + existing booking tool
What is included and what is separate?
One estimate calculator with up to 3 inputs and one agreed formula; no catalog, live pricing database or custom back end. Booking uses a link or embed from an existing tool, not a custom scheduling system.
Includes one consolidated revision round. Target delivery: about 10 days after scope approval and receipt of all texts, images and access details. Extra pages, revisions and integrations are quoted separately. Third-party subscriptions, domain and hosting costs are separate.
Not included: mobile apps, web apps with login or dashboards, online stores, payments, advanced catalogs with filters or add-ons, or dedicated corporate areas. Projects at the level of MIVIER require a separate scope and quote.
Timing subject to scope and access review
Get started →Brand Kit
Starting at$490one time
Logo, colors, fonts, tone of voice and post templates, so everything you publish looks like one company.
- Logo + color palette
- Voice guide
- Post templates
Timing subject to scope and access review
Get started →30-Post Pack
Starting at$590one time
Thirty posts and carousels written and designed in your brand voice, ready to schedule.
- 30 posts + carousels
- Captions + hashtags
- One round of edits
Timing subject to scope and access review
Get started →Video & Podcast Clips
Starting at$490/mo
8 vertical clips per month, edited from recordings supplied by you, with captions and original music. Full video and podcast production is quoted separately.
- 8 vertical clips per month
- Captions + original music
- Ready for Reels, TikTok, Shorts
Timing subject to scope and access review
Get started →Lead Lists
Starting at$149per list
A clean list of businesses you can sell to, by industry and city, with phone, website and Google rating.
- Up to 250 businesses
- Phone, website, rating, reviews
- Delivered as a spreadsheet
Timing subject to scope and access review
Get started →Concept Launch
Starting at$1,490one time
Test your business idea before you sign a lease. We build a concept site for the business you're planning, collect a waitlist from real people in your area, and tell you what the demand looks like after 30 days.
- Concept website with services and estimated prices
- Waitlist with interest survey
- 30-day demand report
Timing subject to scope and access review
Get started →Not sure where to start?
Tell us what is slowing you down. In a free 30-minute conversation, we review your goal and decide whether a focused technical assessment or a project makes sense.
Book a diagnostic →The full system
MOM System
Website, customer replies, voice assistance and monthly content in an agreed scope, with one team responsible for implementation and review. Channels, response targets, reporting and handoff rules are confirmed before launch.
Starting at$3,900+ $897/mo
Book a free diagnostic →Prices are starting points for a typical small business. After a free diagnostic you get a fixed quote in writing before anything starts. Acceptance criteria, responsibilities and support terms are specified in your proposal.
How it works
A clear path from bottleneck to momentum.
Every engagement begins with the business problem—not with a tool.
Find the drag
We map the bottleneck, the customer journey and the decisions consuming your team's time.
Wire the solution
We define the message, workflow, human checkpoints and measurable outcome.
Connect the system
We produce the creative and configure the practical automation around your existing operation.
Read the signal
We review performance, learn from real use and refine what moves the business.
Why MOM
Built from the socket out.
MOM stands for Makers of Meaning—and for the board that connects every critical part of a system. We work at the intersection of strategy, technology and creative execution so each part strengthens the others.
Our Purpose Core is simple: automate what should be repeatable, protect what requires judgment, and make every output sound and feel like the brand it belongs to.
We are not selling AI for its own sake. We build useful capacity around a clear business purpose.
CEO & Co-founder
Yulla Guimarães
Nineteen years of experience turning complexity into clear direction. Yulla leads business strategy, brand meaning and the client relationship.
COO & Co-founder
Caio Fregonasse
B.A. in Advertising · MBA in Digital Marketing
Trained in advertising and digital marketing, Caio leads the systems behind MOM, from campaigns and workflows to the specialized talent that brings each engagement to life.
FAQ
Questions business owners ask us.
Why not just build it myself with an AI tool?
You can, and you'll get a page. What you won't get is the thinking behind it: who your best customer is, what to say to them, and the system that answers a lead at 11 p.m. and books the call. We do that part, and we're accountable for the result.
How fast is it ready?
Timing is confirmed after scope, content, platform requirements and access are reviewed. Integration-dependent work starts after prerequisites are available.
Do I own my website and accounts?
Yes. Your domain, website, calendar and customer data stay in your name. If you ever leave, you take everything with you.
Will the AI sound like a robot?
No. We set it up with your services, your prices and your tone, and you test it before it goes live. If you don't like how it sounds, it doesn't go live.
What happens on the free diagnostic?
A 30-minute conversation about how customers reach you today. We review your goal and decide whether a technical assessment or project makes sense. No pitch deck, no pressure.
Do you only work in Florida?
No. We work remotely with businesses anywhere in the United States.
What about my customers' privacy?
We never sell or share your data. Assistants only answer what you approve, and anything sensitive, like medical or billing questions, goes straight to your team.
Is a concept site honest if the business doesn't exist yet?
Yes, as long as it says so, and ours always do. Every Concept Launch site is clearly marked as opening soon. We never take bookings or payments for services that don't exist yet, and we never use invented reviews.
Who will I actually work with?
The founders. MOM is a small team, so the people you talk to are the people who build your system.
Explore MOM
Find the right starting point.
Websites ↗
Clear service information, real work and a simple path to an inquiry.
Brand identity ↗
A visual identity and a consistent voice for your business.
AI automation ↗
Connect customer questions, follow-up and scheduling.
Client projects: Mivier · Esquadro Alumínio · Cleanitize Solutions
Start here
What's slowing your team down?
Request a 30-minute diagnostic conversation. No generic deck and no pressure—just a focused look at the obstacle, the opportunity and whether MOM is the right fit.
A real person will review your message. No automatic sales sequence.
Prefer email? hello@makersofmeaning.us